Project Title:
Ideation
I was given the task to create a packaging that is inspired bag the packaging of Washington Apples. Famous for its apples. Inspired by the iconic fruit I came out with the tagline: “you are the apple of my eye.”
So Under the company of this selected packaging we were task to create another Sub - brand. This must not be the same as the what the company has produced.
Concept
Century Global Pte Ltd, is launching a new line of jewellery product under the brand name “LUCID”.
The marketing problem is the rise in popular jewellery brands targeted for both men and women such as Swarovski. Therefore, I would like to propose the idea of creating a new jewelry line mainly Bracelet and necklace pendants targeted for men and women.
Getting down to buisness
Here is a collage of my W.I.P. During the production of the Design Outcome.
